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Manuel Barragan: Why AI Is Scaling Your Problems - Not Solving Them

Hina Siddiqui

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Most companies chasing AI transformation are doing it in the wrong order. Manuel Barragan spent 20+ years inside organisations like Reuters and HSBC before building his own consultancy - and what he learned is this: technology cannot fix broken people and broken processes. It can only run them faster.

What You Will Learn

How to identify whether your company is truly transforming or just adding tools to existing dysfunction 

Why putting technology before people is the single most expensive mistake in digital transformation 

What AI governance actually means - and why ignoring it is exposing your company's data to the world 

How to close the AI literacy gap inside your organisation before it becomes a competitive liability 

Why the conductor, the musicians, and the instruments all have to be ready before the concert begins

Timestamps

01:30 — From Reuters CTO to Regional CEO: What 20 Years Inside the Giants Taught Him 

08:15 — Why "We're Transforming" Is the Biggest Lie in Business Right Now 

10:18 — The AI Hype Trap: Why It's the Same Mistake Companies Made with SAP 

14:16 — Data Governance & AI Literacy: The Hidden Risk Destroying Companies From the Inside

 21:06 — This or That: Corporate World vs Entrepreneurship, AI Liberates or Replaces, and More

About the Guest

Manuel Barragan is a fractional executive and digital transformation strategist with 20+ years of leadership across Reuters, HSBC, Marsh, IBM, and multiple CEO and Managing Director roles across Latin America. His firm, DTS Strategist, works with corporations and SMEs to fix the people and process foundations that determine whether technology investments succeed or fail. He is currently writing a book on navigating digital transformation through the human lens. 


Connect with Manuel 

LinkedIn: Manuel Barragan 

Website: www.dtstrategist.com







Connect with Hina

Hina’s Website

Hina’s LinkedIn

Hina’s Instagram

Hina’s Youtube Channel 


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Production Credit: Produced by @the32collective_ / https://www.the32collective.co/